Skyn / DON’T SKIP FOREPLAY

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“Learning how to have sex on Pornhub is like learning how to drive watching ‘Fast and Furious’.” Jameela Jamil

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We asked women to teach men what porn don’t: how to really give women an orgasm.

We firstly hi-jacked Porn websites to talk the truth about women’s orgasm.

Then, we’ve created an extended condom notice, made from women testimonials, and illustrated by women, adding to the 3 ‘how to put your condom’ steps, some ‘how to please a woman before even putting your condom on’ steps.

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Role:
Conception / Copywriting

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Director:
Sergi Castella

Illustration:
Sophie Dherbecourt

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Press:

Shots
Muse by Clio
AdsOfBrands
LaReclame
B&T Magazine
Mumbrella
BestAdsOnTV
AdNews

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Awards:

FRENCH ADC - Silver (Digital)
FRENCH ADC - Silver (Digital film)
FRENCH ADC - Bronze (Direct)
FRENCH ADC - Shortlist (Illustration)


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2020

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Agency:
Sid Lee