KFC / Movember: Day One

—

On November 1st, one of the most famous mustachioed spokesmen, Colonel Sanders, decided to raise awareness for the Movember movement by shaving on day one.

—

“Shaving KFC's spokesman really rolls back the years on the beloved Colonel. Smart and simple idea to use a clean shaven look on such a notable face, especially a face that appears on so many customer touchpoints.” Tom&George McQueen, ACD, Droga5, NY.

—

Press:

FoxNews
Mashed
HeraldSun
DailyTelegraph
LBBOnline
Shots
AdAge
TheStable
TheDrum
BestAdsOnTv
CampaignUS
CampaignUK
TheAdvertiser
NewsBreak
ADruby
AdForum
AdStasher
B&T
CBNews
CreativeReview
Marketing365
MediaCat
DesignTaxi
TekDeeps
FamousCampaigns
Mercury
Melty
NTnews
TheCourierMail
TheChronicle
AdLatina
LaPublicidad

—

Role:
Art Direction / Copywriting

—

2020

—

Agency:
Sid Lee