Leroy Merlin
LEROY MERLIN / Leroy Merlin Stories
—
We can build everything with Leroy Merlin, the biggest DIY store in France and Europe.
A new home, a new life, new memories... and even our own TV commercials.
So we've imagined a campaign where the characters and the set design of the stories would be made with Leroy Merlin's materials.
—
Role:
Conception / Copywriting
—
Directors:
WATTS
—
2025
—
Agency:
BETC