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Leroy Merlin

LEROY MERLIN / Leroy Merlin Stories

We can build everything with Leroy Merlin, the biggest DIY store in France and Europe.
A new home, a new life, new memories... and even our own TV commercials.
So we've imagined a campaign where the characters and the set design of the stories would be made with Leroy Merlin's materials.

Role:
Conception / Copywriting

Directors:
WATTS

2025

Agency:
BETC